Walk through the international arrivals terminal of O’Hare and you’ll see the flags and art work of Chicago’s “sister cities” in Europe, Asia and South America. One city missing from the sister cities program is Tullamore, Ireland, home to Tullamore D.E.W. Irish Whiskey.
Similar to Chicago, the town of Tullamore suffered a tremendous fire in 1785 and a third of the town was destroyed. As a result of the fire, Tullamore adopted the Phoenix as their town crest and showed future cities that optimism and hard work can overcome even the worst disasters.
Because we had the same strength to rebuild after the Great Chicago Fire, Tullamore D.E.W. chose Chicago as the national launching point for their new limited edition Tullamore D.E.W. Phoenix. The new edition celebrates the courage and optimism of the Tullamore people who, like Chicagoans, were driven by a positive spirit to rebuild - and ultimately establish the Tullamore Distillery in 1829.
And while I can attempt to wax poetically about the incredibly smooth taste and distinctive toffee notes of the new Phoenix edition, I’ll let Tullamore D.E.W.’s global brand ambassador John Quinn explain everything in the video below.